Architecture.
Structure & Interaction.

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

Chunking is a method of presenting information which splits concepts into small pieces or “chunks” of information to make reading and understanding faster and easier. Chunking is especially useful for material presented on the web because readers tend to scan for specific information on a web page rather than read the page sequentially.

A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.

The Five Hat Racks was first developed by Richard Saul Wurman in his book Information Anxiety. In a nutshell, there are 5 ways to organise information: By Location, Alphabet, Time, Category and Continuum.

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability.

Occam’s Razor, put simply, states: “the simplest solution is almost always the best.” It’s a problem-solving principle arguing that simplicity is better than complexity.

Similar to ‘Interference Effects’, this is a measure of how much relevant to irrelevant content you have on a page. More ‘signal’ and less ‘noise’ is better.

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.

Just like your thoughts and ideas, sketches are in a constant state of flux, evolving and morphing as you reach a potential solution. Don’t think that you have to be able to draw in order to sketch, although having some experience with it does help.

An exploration around multiple ways to categorize and structure content and data.

URLs should be designed in the early stages of website development as users must be able to read, guess and edit them, and it helps designers to define site structure.