Incorporating a test-driven, semantic, live style guide into your process to establish, enforce, and evolve your design language.

Anchoring Your Design Language in a Live Style GuideUX Magazine
How Anchoring, Ordering, Framing, and Loss Aversion Affect Decision MakingUX Matters
What the heck is Anchoring, and why is it so important?Five MV
Anchoring EffectYou Are Not So Smart