Mental Models.

What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs that try something new.

Mental modelsInteraction Design FoundationJuly 11th, 2019
The Secret to Designing an Intuitive UXUX MagazineOctober 8th, 2011
3 Representational Models That Affect UsabilityVanseo DesignMarch 28th, 2011
Mental ModelsNielsen Norman GroupOctober 18th, 2010
What’s Your Idea of a Mental Model?Boxes and ArrowsFebruary 10th, 2003