Design.
Skeuomorphism.

The design concept of making items represented resemble their real-world counterparts. Skeuomorphism is commonly used in many design fields, including user interface (UI) and Web design, architecture, ceramics and interior design.

AboutAuthorDate
Skeuomorphism Will Never Go Away, And That's a Good ThingGizmodoOctober 3rd, 2014
Infographic: Flat design vs. skeuomorphismWebdesigner DepotDecember 20th, 2013
Does Skeuomorphic Design Matter?UX MagazineOctober 3rd, 2013
The Form and Function of Skeuomorphic DesignUX MovementJuly 1st, 2013