Design.
Visual Weight.
The notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier than others. Visual weight is a powerful concept that allows us to create visual hierarchy, symmetry, balance, and harmony in designs.
About | Author | Date |
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Working with Visual Weight in Your Designs | WebFX | |
Visual Weight | Zurb | |
Design Principles: Visual Weight And Direction | Smashing Magazine | December 12th, 2014 |
Visual Balance and Weight Allocation for Usability | UX Magazine | March 14th, 2013 |
Visual Weight of Primary and Secondary Action Buttons | UX Movement | July 7th, 2011 |