Development.
Hick’s Law.
Hick's law, or the Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman, describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically.
| About | Author | Date |
|---|---|---|
| Myth #12: More choices and features result in higher satisfaction | UX Myths | July 7th, 2019 |
| Hick’s Law: Making the choice easier for users | Interaction Design Foundation | May 7th, 2019 |
| Juggling Jam: Applying Hick’s Law to Web Design | Usabilia | March 18th, 2014 |
| Applying Hick’s Law to Web Design | UX Pin | August 12th, 2013 |
| Redefining Hick's Law | Smashing Magazine | February 23rd, 2012 |
| How To Improve Usability With Fitts’ and Hick’s Laws | Vanseo Design | March 22nd, 2010 |