Strategy.
Ethnography.

Ethnographic field research involves the study of groups and people as they go about their everyday lives.

AboutAuthorDate
Ethnography in UXUX MattersJune 21st, 2019
Ethnography ResearchUX PlaybookJune 1st, 2018
Ethnography and design: get to know your users real goodUX OsloMarch 7th, 2014
Making the Most of Ethnographic ResearchUX MagazineAugust 5th, 2013
Top 10 Ethnographic Research VideosUsabiliaFebruary 8th, 2013
Ethnography in Industry: Methods overviewUX MagazineNovember 10th, 2010
EthnographyUsability Body of KnowledgeJune 1st, 2009