Strategy.
Fogg’s Behavior Model.

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

AboutAuthorDate
The Fogg Behavioural ModelAdaptive Lab Toolkit
Fogg MethodBJ Fogg
What Causes Behavior Change?BJ Fogg's Behavior Model
How to Create Apps That Change BehaviorMacadamianJanuary 9th, 2017
Models to Know: Fogg Behavior ModelBig ThinkSeptember 18th, 2014
BJ Fogg's Behaviour ModelMark LeachApril 27th, 2014
A Behavior Model for Persuasive DesignBJ FoggApril 26th, 2009