Omni-channel UX.

Multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

Omni-Channel UX strategyHuman Factors International
7 Inspiring Examples of Omni-Channel User ExperiencesHubSpotJuly 12th, 2019
Are You Ready to Give Your Customers an Omni-Channel Experience?UX MagazineJuly 3rd, 2015
5 Elements of Omni-Channel User ExperiencesUX MagazineJune 30th, 2015