In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.

Getting the most out of personasUX for the MassesJuly 18th, 2019
Creating PersonasUX BoothJune 9th, 2015
How To Create UX PersonasUX MasteryMay 26th, 2015
A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)Smashing MagazineAugust 13th, 2014
A Closer Look At Personas: What They Are And How They Work (Part 1)Smashing MagazineAugust 6th, 2014
Defining And Applying Personas to UX DesignEnvato Tuts+July 2nd, 2012
Personas: The Foundation of a Great User ExperienceUX MagazineMarch 25th, 2011